Brand Identity
Structural design
Packaging Design
Point of Sale

Coles introduced Zena, a premium hair care brand designed for women seeking inclusive, sustainable, and wellness-focused products. Positioned as "Elegant Bliss," Zena offers refined personal care with a focus on joy. The confident and serene branding stands out both on shelves and in bathrooms, providing a modern alternative in the supermarket beauty space.

I had the privilege of being involved in every part of the creative process, from structural design to production. This comprehensive involvement allowed me to oversee each step, ensuring the idea was flawlessly brought to life.

This work was done as a freelance project for The Contenders.

Pedro merida acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Austinmer, NSW 2515
Email: hello@pedromerida.com
Ig: @pedromerida

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