Brand Identity
Packaging Design
Point of Sale

This project elevates the Latina Fresh brand by introducing a premium version that celebrates the origins of its ingredients, focusing on the rich regions and states of Australia, such as South Australia and New South Wales. The design features a luxurious black slate background, inspired by the textures used by chefs in high-end culinary settings.

This dark, elegant canvas allows the vibrant colors of the fresh, region-specific ingredients to stand out, creating a visual celebration of their Australian provenance and exceptional quality. This project was a collaboration with The Contenders.

Pedro merida acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Austinmer, NSW 2515
Email: hello@pedromerida.com
Ig: @pedromerida

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© Pedro Merida 2024