Brand Identity
Packaging Design
Illustration

As a member of the SGK team, we partnered with Woolworths to create a distinctive packaging and branding design for their coffee range. Drawing inspiration from the origins of the coffee beans, we incorporated patterns reflective of countries like Colombia and Brazil. The use of deep navy blue as the primary colour adds a memorable premium feel while enhancing navigation for customers. A truly modern approach considering the previous pack look and feel.

Our design approach ensures that each coffee variant stands out, providing an elegant and cohesive look that aligns with Woolworths' commitment to quality and authenticity.

Pedro merida acknowledges the traditional custodians of the land on which we work, and we recognise their continuing connection to land and culture.

Austinmer, NSW 2515
Email: hello@pedromerida.com
Ig: @pedromerida

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© Pedro Merida 2024