Creating a strong brand identity is crucial for the success of any startup. It’s the first impression that your brand makes on potential customers, and it’s what sets you apart in a crowded market. …

My personal experience with feedback has evolved over the years from a reactive, defensive approach to a more constructive, holistic perspective. Working with diverse markets across different countries, including Singapore, Spain, and Australia, has …

Over the years as a branding and packaging designer based in Sydney, with a global clientele spanning Singapore, Spain, and Australia, I’ve come to appreciate that effective packaging design transcends mere aesthetics. While beauty …